Tampa, FL. April 9, 2014 — Mercury Florida today announced the hire ofas Senior Vice President. Bettina, a Miami native with extensive experience in Florida’s politics and culture, will help lead the ongoing expansion of Mercury Florida in the Sunshine State.
“Bettina possesses a rare combination of communications experience, coalition building and regional ties that will be a great asset to Mercury Florida as we continue to build the state’s most talented team of high stakes public affairs professionals,” said Mercury CEO and founding partner. “Bettina has proven her ability to execute strategic and high-impact communications and political strategies to diverse demographics. We are excited to add Bettina’s wealth of experience to our growing team.”
Bettina is a seasoned communications and political strategist, bringing over a decade of experience in government, media relations, coalition advocacy and grassroots mobilization. Most recently she worked for the National Republican Congressional Committee (NRCC) as Director of Strategic Initiatives and Coalitions. In 2010, Bettina served as Deputy Communications Director for Florida Governor Rick Scott, where she helped the Governor win a majority of the Hispanic vote. She has held prominent roles with various campaigns and political committees, including the Republican National Committee (RNC), the Mitt Romney Presidential Campaign and is a former aide to Congressman Lincoln Diaz-Balart (R-FL).
“As a Florida native I know the importance of my home state in shaping the national narrative and setting trends both in the public and private sector. I’m excited to join the team and am especially looking forward to using my expertise and unique skills set in my home state and at Mercury Florida,” said Bettina Inclán-Agen.
Mercury Florida, a joint venture partnership between Mercury, a national bipartisan public strategy firm, and Floridian Partners, a statewide consulting and lobbying firm, announced its launch in 2013. The company is led by Mercury founding partner Kieran Mahoney, with leadership of Managing Director,, who previously served as the Florida Director of Obama for America.
“We are excited to have Bettina join our team as we build the state’s premier bipartisan public affairs firm. Her experience and knowledge in Florida and the national arena will strengthen Mercury Florida’s capabilities to effectively serve our diverse clients, as well as expand our efforts to provide multicultural campaigns,“ said Ashley Walker, Managing Director at Mercury Florida.
“We launched Mercury Florida last year in order to create a new best-in-class public affairs consultancy in the state of Florida. I’m excited about our growth and the addition of Bettina Inclán-Agen and her wealth of knowledge to our company as we continue the firm’s efforts to expand our team of talented professionals and services to our clients,” said Rodney Barreto, founding partner of Floridian Partners.
Mercury is a high-stakes, bipartisan public strategy firm. The firm provides a comprehensive suite of services that includes federal government relations, international affairs, digital influence, public opinion research, media strategy and a bipartisan grassroots mobilization network in all 50 states. Our firm is not just led by top talent — we distinguish ourselves by having senior talent deeply engaged in each project from start to finish, a promise we keep to clients. The firm has an established national presence, with offices in Washington, DC, New York, California, New Jersey, Pennsylvania, Florida and North Carolina.
Mercury is a part of Omnicom Group Inc. Omnicom is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About Floridian Partners
Floridian Partners, LLC (http://www.flapartners.com) is a firm with offices throughout Florida that develops and manages effective corporate and public affairs strategies to achieve specific business results. Recognized by policy makers and their peers as one of the top corporate and public affairs consulting and lobbying firms in Florida, Partners Rodney Barreto, Brian May, Charlie Dudley, Pat Maloy, Robert Reyes, Gary Guzzo and Jorge Chamizo have unique and diverse experience at all levels of government.