Nationally Recognized Social Media Strategists and Practitioners Join Mercury’s Growing Digital Practice

Los Angeles, Calif., Jan. 16, 2014 — Mercury announces three nationally recognized digital experts to its team – Vance Hickin who is most well-known as the California Digital Director for Obama for America; Vicky Vadlamani who led the digital practice at LEVICK in Washington D.C; and, Paul Parmley who led the digital media strategy and crisis management at Pacific Gas and Electric (PG&E). They will join Jill Fletcher who previously managed Virgin America’s nationally recognized digital communications and Hillary Ziegenhagen who previously was the head of social media for Shopbop.com.

Mercury leverages the best practices of social marketing and has effectively integrated it with our public affairs expertise to build and manage effective opinion campaigns for some of the top corporations and public figures in the country. Mercury not only focuses on shaping the news story but also ensures the story is being listened to by the right audiences.

“The new additions of Vance, Vicky, and Paul will benefit our clients as they understand how different social media platforms impact opinion and will use their expertise to best position our clients to achieve their objectives,” said Mercury Partner Adam Mendelsohn who launched Mercury’s digital practice in 2011.

Together, Hickin, Vadlamani and Parmley bring over three decades of experience and will provide clients with national and cross-cutting support in issue management, crisis communications and creative marketing in the digital space.

Vance Hickin will be Senior Vice President at Mercury’s Los Angeles office. He was previously Principal at Highway One Consulting and former California Digital Director for Obama for America 2012. Hickin provided high-impact digital programs for clients such as Common Cause, Next Generation, California Forward, First 5 LA, Sony Connect, and the Campaign for Mental Health (California Proposition 63, 2004). His expertise spans digital strategy, platform design, content marketing and social media.

Vicky Vadlamani will be Vice President at Mercury’s Washington D.C. office. She previously managed the digital practice at LEVICK where she developed microsites, social media communities and grassroots initiatives for Fortune 500 companies.

Paul Parmley will be Director at Mercury’s Sacramento office. He previously led social media strategy, community management and digital crisis communications for PG&E. Parmley led day-to-day management of PG&E’s award-winning social media programs and provided strategic counsel and crisis management.

About Mercury

Mercury is a high-stakes, bipartisan public strategy firm. The firm provides a comprehensive suite of services that includes federal government relations, international affairs, digital influence, public opinion research, media strategy and a bipartisan grassroots mobilization network in all 50 states. Our firm is not just led by top talent — we distinguish ourselves by having senior talent deeply engaged in each project from start to finish, a promise we keep to clients. The firm has an established national presence, with offices in Washington, DC, New York, California, New Jersey, Pennsylvania, Florida and North Carolina.

Mercury is a part of Omnicom Group Inc. Omnicom is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.