Washington, D.C. Jan. 15, 2014 — Mercury, a leading bipartisan public strategy firm is pleased to announce thatand , nationally recognized opinion, research and polling consultants will direct Mercury’s polling capability.
“Tony Fabrizio and Bob Ward are among the most highly regarded pollsters in our business,” said Kieran Mahoney, Mercury’s Chief Executive Officer. “Their world-class experience offers clients the best in corporate polling, research and analysis. Tony and Bob clearly strengthen our comprehensive suite of services at Mercury.”
“I’ve known many of the Mercury partners long before the firm launched in 1999,” said Tony Fabrizio. “The firm’s relentless focus on delivering measurable success and value to their clients has made Mercury the impressive global consultancy it is today. Bob and I are excited to work with the team to grow their research and polling capability.”
Tony Fabrizio and Bob Ward, founding partners of research consultancy Fabrizio Ward, have led polling operations for Fortune 500 companies, presidential campaigns, trade groups, international political campaigns and NGOs, specializing in opinion research, political strategy, corporate strategy as well as issue and crisis management, with clientele that spans the globe.
Tony Fabrizio served as chief pollster and strategist for former Senator Bob Dole’s 1996 Presidential campaign. He has advised a multitude of leading policymakers and political institutions including: U.S. Senators, Congressional members, Governors and many statewide officials. Fabrizio’s corporate acumen has earned him a reputation as a leader in consumer research, marketing, crisis management, image management, market positioning and public affairs; he has consulted for several Fortune 500 businesses including: Visa, Hewlett-Packard, AOL/Time-Warner, FedEx, Pfizer, American Home Products, Blue Cross/Blue Shield, AT&T, Harrah’s, Phillip Morris, Cendant and G-Tech. Fabrizio has also worked with many leading trade associations such as the U.S. Chamber of Commerce, the National Restaurant Association, the Heritage Foundation and the National Rifle Association.
Bob Ward is a veteran political pollster with extensive opinion research experience in corporate image, reputation and issues management. Ward’s versatile client experience includes consulting in the financial services, health care, biotechnology and information technology sectors, to name just a few. Providing expert analysis to a host of corporate clients, Ward has worked on myriad policies, issues and initiatives, both national and international in scope. In the political realm, Ward served director of opinion research for Bob Dole’s 1996 Presidential campaign. He also served as pollster to Minnesota Governor Tim Pawlenty and Strategic Information Director at the Republican National Committee. Previously, Bob led the Roper Public Affairs Issues Management research group in the Washington, DC office of GfK. He has also worked for the polling firm Public Opinion Strategies.
Fabrizio and Ward, who will be based out of Mercury’s Florida and Washington, DC offices, will direct the polling capability effective January 2014.
Mercury is a high-stakes, bipartisan public strategy firm. The firm provides a comprehensive suite of services that includes federal government relations, international affairs, digital influence, public opinion research, media strategy and a bipartisan grassroots mobilization network in all 50 states. Our firm is not just led by top talent — we distinguish ourselves by having senior talent deeply engaged in each project from start to finish, a promise we keep to clients. The firm has an established national presence, with offices in Washington, DC, New York, California, New Jersey, Pennsylvania, Florida and North Carolina.
Mercury is a part of Omnicom Group Inc. Omnicom is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.