We use our proven campaign expertise to maximize strategic intelligence, mobilize the message and unleash the power of persuasion. Flip through the solutions below or click the links at left to learn more.
Click the links below to learn more.
Advocacy advertising allows you to define an issue of public debate on your own terms in order to shift public opinion and activate your audience. When properly executed, constituents become the amplifier for your message and the vehicle for affecting policy, legislation, and broader public opinion. However, because advocacy advertising promotes a point of view rather than a product or service, it requires a different approach to both creative development and media buying than traditional commercial advertising. At Mercury we have extensive experience in this area. We tap into the triggers that motivate your audience through public opinion research and leverage these insights across a comprehensive media strategy. We create award-winning campaigns that touch your audience on issues that matter to them.
During the most challenging and sensitive circumstances, how a company or individual responds governs the extent of damage to its reputation. Mercury has managed crisis situations in a multitude of industries and created successful outcomes through masterful application of transparency, speed and honesty. We deftly craft strategies that can evolve with political and regulatory changes, competitors, critics and changes in market conditions.
While every situation has its own set of facts and tactics, the key elements of managing a crisis are the same:
- A unified message and strategy with a specific business objective and timeline for success.
- Full disclosure of the known and confirmed facts.
- Speed and aggressiveness with credible facts to dispute inaccuracies and contain efforts by opponents to take advantage of vulnerabilities.
- Abundant communication to all key audiences, including customers, employees, the local community, media and government.
- Message consistency and discipline.
How we communicate has fundamentally shifted in the social era. With a hyper-accelerated news cycle and the proliferation of outlets, social media and digital influencers increasingly play a role in how news gets made, how your story is told and ultimately, who listens. Mercury Digital is built on a best of both worlds approach: leverage the best practices of social marketing developed at top consumer brands and integrate it with the public affairs expertise needed to build and manage effective opinion campaigns.
In today’s government, political power is often derived in the home states and districts of federal and state officials. To capitalize on this fact, we help our clients by identifying, recruiting and educating the appropriate forces in the home states and districts. This powerful process transforms local resources into persuasive communication assets for your objectives.
Our success in government relations stems from our outstanding bipartisan team whose extensive political experience is derived from decades of combined service within Congress, the executive branch, state capitols, and private-sector organizations. We focus on delivering measurable business results and every member of our organization is available to help you achieve your goals.
We amplify support for issues that affect our clients by identifying, recruiting, educating and mobilizing local support in lawmakers' home states and districts. Through creative grassroots endeavors we mobilize grassroots sentiment for legislative action. With an extensive campaign background and a team of professionals skilled in both the political and corporate arenas, we provide a unique, effective approach to achieving goals, seizing opportunities and solving problems for our clients.
We offer traditional grassroots lobbying services, unique grasstops services, in-state lobbying, political intelligence collection, local earned media and many other services. We have a strong presence across the country, featuring the most current and extensive national network of top-notch field operatives in the industry. With operatives across the country, we can tap the right people for any project.
Integrated Campaign Management
Skillfully managing the integration of campaign elements can mean the difference between success and failure. It requires organization, discipline and a relentless focus on strategic objectives and targeted audiences. To ensure your success we offer a proprietary management model proven to maximize campaign objectives. Our process includes the ability to harness the skills of the entire campaign team including client-side resources and other consultants. We provide a single point of contact for all of your campaign needs and take on the responsibility for ensuring the execution of approved plans and strategies.
The reach of our political and public strategy consultants extends far beyond the United States. We have advised and executed successful election and public affairs campaigns on five continents. We are successful because we don’t guess. Through market research, we ensure local knowledge and cultural understanding. Then we combine those insights with strategic practices — such as positioning, branding, social media, digital communication and grassroots mobilization — to achieve wins for our clients.
What happens in the courtroom is only part of the battle. Allegations can travel the Internet at warp speed and spread virally, generate national media exposure, activate special interests and mobilize organized opposition. Successfully navigating today's complex world of legal affairs demands sophisticated legal strategy, and equally sophisticated communications strategy.
At the intersection of business, law, government, politics and media, we are uniquely positioned to serve our clients in this arena. We employ a proven two-pronged approach: conditioning the environment outside the courtroom or hearing room with the desired legal outcome in mind, while safeguarding our clients' reputations, brands and business imperatives from the allegations at issue. We specialize in high profile, sensitive and complex litigation.
Market & Public Opinion Research
When there is too much at risk to make a mistake, public opinion research ensures that you hit your mark. Whether you are planning for political candidacy, ballot initiatives, public policy, or private sector initiatives, we employ research methodologies designed to reveal the information that is critical to your success.
We take a behavioral approach to polling and other research techniques. We ask our target audience what they know and how they behave, then correlate knowledge and behavior to understand motivational drivers. This approach gives us a unique way of assessing the environment and developing the strategy and messages that will yield maximum results.
Media & Public Relations
Mercury’s media strategy capability is a standout among the ranks of media relations teams. Our strategists know this field because we lived it, having excelled at all levels of print, broadcast, digital and political media. We understand how reporters think and what drives coverage.
The depth of our experience gives us a distinctive edge in helping clients define the conversation on their terms. Our leadership includes a former chief White House correspondent for The Associated Press, political producers from ABC News and CNN, and strategists who directed media operations for presidential, gubernatorial and congressional campaigns of both major parties. Mercury’s leaders have run crises communications operations at top U.S. agencies and manage media relations for both professional athletes and teams.
Mercury creates the strategy and tactics to succeed. We look at each client’s needs comprehensively, identifying key audiences and communicating your message in the most compelling way.
Our experience and offerings include:
- Deep understanding of news outlets, audience demographics and successful message placement in the media.
- Premier writing ability on scores of political and policy issues, including ghostwriting, speechwriting and the creation of high-caliber original content.
- Communications management of corporations, nonprofits and political campaigns.
- Real-world media training for clients preparing for print, television, radio and online interviews.
- Extensive experience with crisis management.
- Editorial and production leadership.
- Strategic advice to Fortune 500 corporations, leading nonprofits and local, state and federal governments and their various agencies.
Our team of experts has extensive experience winning political campaigns – evaluating every angle and opportunity to craft the best, individualized strategy for each campaign. We know how to help clients take control of the discussions that frame a campaign so they are in charge of the issues, not just responding to them. Our knowledge and experience in races at every level gives us the experience, relationships and expertise to develop effective and efficient campaign strategies that get to the core of every unique obstacle that may arise –tackling the challenges head-on and, most importantly, resulting in winning political campaigns.
From survey research, messaging and advertising to field operations and sophisticated targeting, Mercury’s experience in political campaigns from city council to President of the United States will give you the leverage you need to win.