Addition of Leading Republican Strategists to Mercury’s Roster Enable Firm to Adapt to New Dynamics in the Advocacy and Media Environments
Washington, DC – Mercury, a leading global, bipartisan public strategy firm, announced today the addition of Bryan Lanza, Communications Director for President Donald J. Trump’s Transition Team. Lanza, who served as Deputy Communications Director for the Trump-Pence campaign prior to his leading role with the new administration, joins Mercury as a Managing Director in the Washington, DC office.
“Washington has been radically transformed in just the first few weeks of the Trump administration,” said Vin Weber, Mercury Partner and leader of the firm’s Washington, DC operation. “Nowhere is this change more evident than in the growing significance of communications and the means by which it is employed. With critical communications roles throughout the campaign and installation of the new administration, Bryan keenly understands the nuances of this sea change. He is best in class, and rounds out Mercury’s unique public affairs expertise to deliver results in this new environment. We’re excited to welcome him to the firm.”
Lanza joins a robust communications capability at Mercury with deep ties to conservative media including: Trump pollster Tony Fabrizio, Senior Counselor to the firm, as well as media strategy specialists Dan Bank and Dan Wilson. Lanza’s addition is the latest in a series of hires of leading Republican political strategists across Mercury’s offices, including: former U.S. Senator David Vitter, Al Simpson, former Chief of Staff to new OMB Director Mick Mulvaney, Brian Swensen, Deputy Campaign Manager for Marco Rubio’s successful re-election bid and Andrea Bozek, former Communications Director for the National Republican Senatorial Committee (NRSC) and National Republican Congressional Committee (NRCC). The 2017 growth to date underscores Mercury’s commitment to build a first-class, bipartisan consultancy comprised of accomplished leaders across the arenas of media, business, politics and policy.
“Mercury, with its top-tier talent and robust policy and public affairs operations, was the ideal next step for me after an incredible and incomparable experience working with President Trump and his team,” said Lanza. “I am excited to return to my roots in strategy, and help clients across every sector navigate opportunities as the administration and Congress outline their policy priorities.”
Lanza has worked closely with President Trump and White House leadership throughout the 2016 election cycle, inauguration and transition periods. In his role with the transition team, Lanza worked with Cabinet nominees and Ambassador appointees, helping to prepare them for confirmation hearings. He served as Deputy Communications Director for the Trump-Pence campaign, helping to craft strategy and messaging for the campaign, in addition to media relations oversight and surrogate management.
Lanza’s work with the Trump White House is preceded by a sterling reputation as a key adviser in conservative politics and policy. Prior to his time with the Trump-Pence campaign, Lanza was the Communications Director for Citizens United, where he worked closely with the group’s President David Bossie on strategy and messaging, as well as managing the organization’s media relations. His policy experience includes chief of staff tenures at the California State Senate and Assembly where he specialized in agriculture, heath and transportation policy, and was involved in a number of key statewide initiatives and budget negotiations. Lanza’s career also includes work in public affairs strategy with Townsend Public Affairs from 2013-2014, and as President of Lanza Strategies from 1999-2007, prior to his years working in the California legislature. Given his west coast roots and deep experience in state politics and policy, Lanza will be servicing clients across Mercury’s U.S. and international offices.
Lanza joined Mercury on February 15, 2017.
About Mercury
Mercury is a high-stakes, bipartisan public strategy firm. The firm provides a comprehensive suite of services that includes federal government relations, international affairs, digital influence, public opinion research, media strategy and a bipartisan grassroots mobilization network in all 50 states. Our firm is not just led by top talent — we distinguish ourselves by having senior talent deeply engaged in each project from start to finish, a promise we keep to clients. The firm has an established global presence, with U.S. offices in Washington, DC, New York, California, New Jersey, Illinois, Pennsylvania, Florida, and Tennessee, as well as international offices in London and Mexico City. Mercury is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, public health and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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