Leading National Public Strategy Firm Mercury Expands Presence in Texas

Addition of three nationally-recognized public affairs experts further establishes firm’s best-in-class team and suite of services

Austin, TX – Mercury, a leading global, bipartisan public strategy firm, announced the addition of three nationally-recognized, veteran public affairs professionals to the company’s powerful public affairs team. Danner Bethel, Adam Goldman and Lauren Willis are founders of Ironclad Partners, a top-tier Texas-based public affairs firm offering government relations, strategic communications, reputation management and strategic counsel. With their move, Ironclad will be fully integrated to Mercury Texas.

Bethel, Goldman and Willis bring decades of experience and success at delivering results. Across the political, corporate and non-profit sectors, they have a record of navigating tough political fights; protecting, shaping and enhancing global brands; and creating a full scope of winning public affairs strategies.

“We are thrilled to welcome these seasoned, talented leaders to our Texas team,” said Mercury CEO Kieran Mahoney. “Danner, Adam and Lauren bring deep policy and political expertise that will help our clients continue to navigate the fast-paced public affairs arena in Texas.”

Danner Bethel comes to Mercury with over 25 years of public affairs experience involving work at the federal, state and local levels. Prior to founding Ironclad Partners, Bethel was the U.S. Chief Operating Officer for H+K Strategies, a global public relations firm, where he helped manage a $120M P&L with 350 employees. Bethel also spent 10 years working in a variety of capacities for President George W. Bush.

Adam Goldman offers more than 25 years of experience in the development and implementation of legislative, communications and political strategies. Prior to founding Ironclad Partners, Goldman was president and founder of Windmill Consulting where he lobbied for clients such as Google, Uber, DJI Technology, Wal-Mart and Darden Restaurants. Goldman spent 10 years prior working for President George W. Bush, culminating in a White House position as special assistant to the president and deputy director of the Office of Public Liaison.

Lauren Willis has over 20 years of public policy, campaign and communications experience. Before founding Ironclad Partners, Willis served as the Director of Communications and Information Services for current Texas Comptroller of Public Accounts Glenn Hegar. Lauren spent nearly 10 years prior working for President George W. Bush in various communications roles. Prior to her work for President Bush, Lauren spent three legislative sessions working in both the Texas House and Senate.

About Mercury
Mercury is a high-stakes, bipartisan public strategy firm. The firm provides a comprehensive suite of services that includes federal government relations, international affairs, digital influence, public opinion research, media strategy and a bipartisan grassroots mobilization network in all 50 states. Our firm is not just led by top talent — we distinguish ourselves by having senior talent deeply engaged in each project from start to finish, a promise we keep to clients. The firm has an established global presence, with U.S. offices in Washington, DC, New York, California, New Jersey, Ohio, Pennsylvania, Florida, and Tennessee, as well as international offices in London and Mexico City. Mercury is a part of the Omnicom Public Relations Group.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Maria Alvarado
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