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  • Crisis Management
  • Government Relations
  • Grassroots Coalition Building
  • Political Consulting
  • Public Affairs Campaign Management
  • Strategic Media Relations
Tara L. Martin

Tara L. Martin

Managing Director

Tara L Martin is a Managing Director in Mercury’s New York City office, where she advises clients on corporate strategy, government affairs, social impact, and media strategies.

Built & designed the legislative and political action strategy for the largest labor union representing registered nurses and healthcare workers in New York & New Jersey

Designed and executed winning issue advocacy, legislative, and strategic messaging campaigns

Head of Public Affairs for an innovative tech-enabled startup with a $10B valuation focused on transforming urban spaces into community hubs

Principal decision-maker for a $5M political action committee created by a major sports & entertainment corporation

Decades of senior-level political campaign experience including five Presidential elections and numerous federal, state, and local elections

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Mercury is home to more than one hundred experts that collaborate on local and global high-stakes challenges.

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Tara L. Martin is a Managing Director at Mercury’s New York Office. Tara is a social impact strategist with over 20 years of public affairs experience. She is highly skilled in strategic communications, government affairs, labor union relations, and grassroots community engagement. She is also an expert in social media strategy, stakeholder engagement, brand development, and political consulting. Tara has extensive relationships and contacts with lawmakers and leaders at every level of government.

Prior to joining Mercury, Tara was the Founder & CEO of TLM Strategic Advisors, a boutique social impact strategy firm that partnered with clients across sectors to achieve sustainable social change.

Throughout her career, Tara has worked with various tech start-ups and sports & entertainment companies by engaging C-Suite leaders toward achievable social impact strategies and educating leaders on civic engagement.

Tara served as the Political Director and Chief Lobbyist of the New York State Nurses Association (NYSNA). Here, she drafted NYSNA’s legislative and regulatory lobbying strategy for municipal, state, and federal lawmakers, including healthcare public policy, GOTV, grassroots advocacy, town hall meetings, and voter registration drives.

A skilled and tactical PR professional, Tara executed high-level communications plans and organized media placement in local, regional, and international press to support some of the most prominent marketing campaigns.

Honors & Awards:

  • City & State 2016 NYC Top 40 Under 40 Rising Stars
  • 2019 NYS Puerto-Rican/Hispanic Task Force & Somos el Futuro Foundation Labor Union Leader of the Year
  • City & State 2021 Brooklyn Power 50 List
  • City & State 2022 Power of Diversity: Top 100 Women in New York
  • City & State 2022 Power of Diversity: Top 100 Black New Yorkers