Tammy Gordon
Corporate Communications • Crisis Communications • Grassroots Coalition Building • Media Relations • Message development • Political Consulting • Public Affairs Campaign Management • Strategic Communications • Strategic Media Relations
Managing Director
Tammy Gordon is a corporate communications and public affairs leader with more than two decades of experience advising companies, executives, nonprofits, associations, and other high-profile organizations. She specializes in helping leaders navigate complex, high-stakes moments at the intersection of business, policy, media, and reputation.
At Mercury, Tammy advises CEOs and senior executives on corporate and external communications, executive positioning, corporate reputation, public affairs, media strategy, and crisis and issues management. Her work spans technology, infrastructure, health care, advocacy, sports, and other highly visible and regulated sectors. She develops integrated communications strategies around major business and organizational moments, policy and regulatory issues, thought leadership, stakeholder engagement, reputational challenges, and national media opportunities.
A trusted senior counselor and experienced storyteller, Tammy helps organizations translate complicated business, policy, technical, and scientific issues into clear, persuasive narratives for media, policymakers, customers, employees, investors, partners, and other critical stakeholders. She has extensive experience preparing executives for high-profile media engagements, building thought-leadership platforms, managing rapid-response communications, and guiding organizations through periods of scrutiny, change, and opportunity. Her approach combines strong writing and message development, media savvy, political and cultural fluency, and a sophisticated understanding of earned, owned, digital, and stakeholder communications.
Before joining Mercury, Tammy founded Verified Strategy, a boutique communications firm serving organizations across the corporate, nonprofit, association, advocacy, education, energy, and technology sectors. During the COVID-19 pandemic, she joined client Novavax in-house as Director of Digital Experience, where she built the biotechnology company's first external-facing global social media and customer experience strategies, platforms, and teams and partnered across communications and investor relations to strengthen executive visibility and engagement. She also served as Digital Creative Director for Biden for President in Florida during the 2020 presidential election.
Earlier in her career, Tammy served as a vice president at AARP, where she founded the organization's social media department and launched its first in-house multimedia content studios. Under her leadership, AARP grew to more than one million Facebook followers, won a Webby Award, produced its first million-view YouTube video, earned recognition from Twitter for real-time communications, and was cited in Facebook advertising best practices.
She has trained hundreds of executives, communications professionals, authors, thought leaders, and candidates to communicate more effectively in high-pressure public and media settings. She has presented at SXSW Interactive, the MediaPost Social Media Insider Summit, Digiday Brand Summit, and the Nonprofit Technology Conference and contributed a chapter to the Bloomsbury Business book The Social CEO.
Tammy is a former Commissioner of Washington, DC's Advisory Neighborhood Commission 3C, representing the Cleveland Park neighborhood. She is also a board member of the DC Public Library Foundation.
She has earned the WSET Level 2 Award in Wines and is a co-founder of Vin Vitalitè, a 501(c) 3 dedicated to providing professional development, networking, and community to women working in the wine industry in the Washington, DC area.
Tammy is an alumna of Florida State University and splits her time between Washington, DC, and her hometown of Tampa, Florida.
A trusted senior counselor and experienced storyteller, Tammy helps organizations translate complicated business, policy, technical, and scientific issues into clear, persuasive narratives for media, policymakers, customers, employees, investors, partners, and other critical stakeholders. She has extensive experience preparing executives for high-profile media engagements, building thought-leadership platforms, managing rapid-response communications, and guiding organizations through periods of scrutiny, change, and opportunity. Her approach combines strong writing and message development, media savvy, political and cultural fluency, and a sophisticated understanding of earned, owned, digital, and stakeholder communications.
Before joining Mercury, Tammy founded Verified Strategy, a boutique communications firm serving organizations across the corporate, nonprofit, association, advocacy, education, energy, and technology sectors. During the COVID-19 pandemic, she joined client Novavax in-house as Director of Digital Experience, where she built the biotechnology company's first external-facing global social media and customer experience strategies, platforms, and teams and partnered across communications and investor relations to strengthen executive visibility and engagement. She also served as Digital Creative Director for Biden for President in Florida during the 2020 presidential election.
Earlier in her career, Tammy served as a vice president at AARP, where she founded the organization's social media department and launched its first in-house multimedia content studios. Under her leadership, AARP grew to more than one million Facebook followers, won a Webby Award, produced its first million-view YouTube video, earned recognition from Twitter for real-time communications, and was cited in Facebook advertising best practices.
She has trained hundreds of executives, communications professionals, authors, thought leaders, and candidates to communicate more effectively in high-pressure public and media settings. She has presented at SXSW Interactive, the MediaPost Social Media Insider Summit, Digiday Brand Summit, and the Nonprofit Technology Conference and contributed a chapter to the Bloomsbury Business book The Social CEO.
Tammy is a former Commissioner of Washington, DC's Advisory Neighborhood Commission 3C, representing the Cleveland Park neighborhood. She is also a board member of the DC Public Library Foundation.
She has earned the WSET Level 2 Award in Wines and is a co-founder of Vin Vitalitè, a 501(c) 3 dedicated to providing professional development, networking, and community to women working in the wine industry in the Washington, DC area.
Tammy is an alumna of Florida State University and splits her time between Washington, DC, and her hometown of Tampa, Florida.
Related News
